Let Web Site Design of Syracuse design a content strategy for you.

The three most important factors are:

• Useful Content (Usability)
• Easy Navigation (Technical)
• Aesthetic Appeal (Presentation, Graphics, Personality)

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Web Site Uses
Useful Content:
As you surf the Internet ask yourself the question, "what makes a web site worthwhile?" The consensus of opinion would suggest that useful content, easy navigation and aesthetic appeal are the three major areas that help a web site be effective. Effective web sites offer two types of content, dynamic and static. Dynamic content sites require constant updating but they keep people coming back time and time again.

Useful Content Examples:
Other sites gain attention by building suspense and interest. An example of this would be the "Blair Witch Project"; site. The site enjoyed popularity before the movie opened and aided in the word of mouth success of that movie. Perhaps you would like to create a static site. A static site would feature information on a particular subject that would not change. An example of this would be a product catalog, manual or customer support information.

Easy to Use:
Good site layout is important if the visitor is to enjoy all the aspects of the web site. Most visitors spend seconds at a site they do not know. If they have trouble finding things a return visit is unlikely. The home page should offer easy navigation to every area of the site.

Has Visual Appeal:
Content is the most important part of any site's appeal. Many web sites are full of the latest beeps and whistles, bought for with time, resources and money. These purposes might also be well served with a simple, effective site that offers useful content. Often a complicated site takes more time to download and may lead to confusion on the part of the visitor. Also the site might not load properly on a hand held device or an older web browser.

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